On Monday, the research company Outsell, announced findings that more will be spent on online advertising than print for the first time in 2010. The report, entitled Marketing and Ad Spending Study 2010: Total US and B2B Advertising, surveyed 1,000 marketers in the United States in December of last year.
If we’ve reached the tipping point and fully crested the transition into the realm of digital advertising, it begs to question if the rate at which print declines from here will be prematurely expedited.
Check out the full announcement here: Marketers’ Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc.
- Forbes.com: US advertisers will spend more on digital than print in 2010 (blogs.journalism.co.uk)
- Online Ad Spending to Surpass Print in U.S. This Year (businessweek.com)