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Posts Tagged ‘Research’

On Monday, the research company Outsell, announced findings that more will be spent on online advertising than print for the first time in 2010.  The report, entitled Marketing and Ad Spending Study 2010: Total US and B2B Advertising, surveyed 1,000 marketers in the United States in December of last year.

Outsell projects that total spending on advertising this year will reach $368 billion, with almost $120 billion spent online and $112 spend on print.2010 Advertising Breakdown Chart

If we’ve reached the tipping point and fully crested the transition into the realm of digital advertising, it begs to question if the rate at which print declines from here will be prematurely expedited.

Check out the full announcement here:  Marketers’ Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc.

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