On Monday, the research company Outsell, announced findings that more will be spent on online advertising than print for the first time in 2010. The report, entitled Marketing and Ad Spending Study 2010: Total US and B2B Advertising, surveyed 1,000 marketers in the United States in December of last year.
Outsell projects that total spending on advertising this year will reach $368 billion, with almost $120 billion spent online and $112 spend on print.
If we’ve reached the tipping point and fully crested the transition into the realm of digital advertising, it begs to question if the rate at which print declines from here will be prematurely expedited.
I was passed this interview of Marc Andreessen by Charlie Rose and it is a must see for any entrepreneur, investor or businessperson involved in technology or the future of the Internet. Marc Andreessen has an impressive resume as an entrepreneur, investor, and software engineer that founded Netscape, co-authored Mosiac, co-founded Ning and also sits on both ebay and facebook’s board of directors. In this interview, Marc has offers thoughtful insight on the past, present and future of technology, the web and the major players involved.
The video is almost an hour, but well worth the time invested. Also I’ve noticed that there are a lot of folks on YouTube have seen clips but are looking for the full version (56 Minutes) which can be found here on either Google Video or Charlie Rose’s website. Enjoy…
As we prepare for the release of the new Facebook, and its Twitter-style real-time updates, I think it is time for a quick reminder. Listening to the conversation online is no longer just recommended, it is critical to the success of entrepreneurs.
The real-time connection to that conversation, made possible by Facebook and Twitter, makes it impossible to ignore. As CEO Mark Zuckerberg said on the Facebook blog Wednesday;
“As people share more, the time line gets filled in more and more with what is happening with everything you’re connected to. The pace of updates accelerates. This creates a continuous stream of information that delivers a deeper understanding for everyone participating in it.”
The reminder to pay attention and listen to the conversation is both an EXCITING and SCARY one for entrepreneurs. On one hand, good news and positive conversation can and will spread faster. But on the other, if you screw up or piss a customer off, that negative conversation will also be carried farther faster.
Seth Godin brings up a great point today in his blog Direct from Consumer Marketing, “Angry phone calls are your friend. They’re your friend because the alternative is angry tweets and angry blog posts.” How true. This is a powerful statement that MUST resonate through the entrepreneurial community.
It is truly a new era when companies welcome angry phone calls. Not necessarily out of the desire to provide excellent service to their customers, but out of FEAR that if they don’t tell us they are pissed, they’ll tell a million that will listen.
In a previous post, ingeniously titled Seth Godin: Man or Machine?, I gave Seth a digital pat on the back for being an inspiration to marketers and entrepreneurs with his blog. Providing ‘us followers’ with a daily dose of valuable innovative wisdom.
Now that Seth has published his 3,000th blog post, I think this may be the evidence needed to confidently answer the question of Man or Machine, and say that Seth Godin is definitely a Machine.
Congratulations Seth, I look forward to the next 3,000.
I love it… Opportunity abounds with evolution of the Internet. It amazes me how today a company can manage to raise staggering amounts of funding ($57 Million) and have a valuation of an estimated $250 Million, without a stitch of revenue. Furthermore, not even knowing how they will monetize and generate revenue moving forward.
But, I suppose when you have 4.1 Million people coming to your site everyday, almost a 1,000% increase over the last year, and an estimated 4-6 Million users, you apparently don’t need to make money, because people just hand it over by the dump truck load.
This news coincides perfectly with my post from yesterday on How to Make $1 Million with $50, although not as simple, it is incredible how the Internet continues to bulldoze the business landscape and continue to reveal new opportunities with every turn. Opportunities to make gobs of money, sprout new with possibility every day. It makes me wonder if it will ever slow down or what awaits us online-business-folk around the next corner.
But that’s for the entrepreneurs among us to find out, who with the right idea and a butt-load of ambition, will shed light on the next big thing.
Turning $50 into over a $1 Million seems like an impossible task right? A venture that would undoubtedly be extremely complex and take a very, very long time to accomplish wouldn’t it?
Not for 21-year-old Alex Tew, who had a little idea, with big potential, and accomplished just that. Alex invested about $50 (actually £50) for a domain name www.MillionDollarHomepage.com and simple hosting service. Then, Tew sold every pixel, of the 1,000,000 pixels that composed his homepage, for 1 dollar per pixel. MillionDollarHomepage.com was launched August 25th 2005 and sold the last 1,000 pixels on eBay, January 11th 2006 for $38,100, which brought the total gross income for Alex to $1,037,100.
So what lesson does teach the rest of us? Perhaps, it is that every one of us has a potential million-dollar idea brewing somewhere in our domes, or more appropriately that oftentimes success can be found in simplest of ideas.
In the end, what will continue to have folks like you and I shaking our heads in disbelief, has put over $1 Million in a 21-year-old’s pocket. Hats off to you Alex Tew.
UPDATE (2/19): I was forwarded a great article by a friend, Scott Silvi, from the Wall Street Journal that tells the MillionDollarHomepage.com story very well. Intriguing stuff, thanks Scott.