When starting a business online, one of the toughest questions entrepreneurs face is, “what should I charge?” It is so difficult today because no matter where you turn someone is offering a similar product or service for less or free. So how do we compete with free and still be profitable?
Posts Tagged ‘Marketing’
How to Establish Pricing: Competing With FREE
Posted in Business Development, Marketing & Sales, tagged Business, Entrepreneur, Marketing, Pricing, StartUp on March 17, 2009 | Leave a Comment »
How to Build Your Brand by Telling Good Stories
Posted in Marketing & Sales, tagged Branding, Business, Marketing on March 9, 2009 | Leave a Comment »
Does your company have a story to tell? If yes, are you taking full advantage of that story to build your brand?
Why You Should Welcome Angry Phone Calls
Posted in In The News, tagged Business, Marketing on March 6, 2009 | Leave a Comment »
The reminder to pay attention and listen to the conversation is both an EXCITING and SCARY one for entrepreneurs. It is truly a new era when companies welcome angry phone calls. Not necessarily out of the desire to provide excellent service to their customers, but out of FEAR that if they don’t tell us they are pissed, they’ll tell a million that will listen.
Is Your Homepage Sending the Right Message?
Posted in Business Development, tagged Business, Marketing, StartUp on February 27, 2009 | 2 Comments »
Lesson Learned: Be crystal-clear about who you are and what you’re offering. Spend as much time as needed clarifying your message so that it can be quickly and easily understood by your audience.
Seth Godin: Man or Machine? (part2)
Posted in In The News, tagged Business, Marketing on February 24, 2009 | 1 Comment »
..evidence needed to confidently answer the question of Man or Machine, and say that Seth Godin is definitely a Machine.
Seth Godin: Man or Machine?
Posted in Entrepreneurship, tagged Marketing, Recommended Reading, Resources on January 31, 2009 | 1 Comment »
I started reading blogs on a daily basis about 6 months ago and I am amazed at how much information is available through the Blogosphere. Even though there is plenty of noise (aka crap) out there, I continually find myself reading more useful information from blogs than I do through any other source. Even while [...]
